“I grew up knowing skincare as something that needed three steps. Over time, serum and more things were added, but doing the fish soup – I often went to the fishery market at 2 am, and by the time I came back, it’d be very early in the morning and I’d be so tired. If I could even cleanse my face, I considered that good already. Half the time, I would concuss, and there would be no time for multi-step routines.”
Fast-forward to May 2016, when Claire launched Auolive, a local brand that focuses on hassle-free skincare, reducing double-digit routines down to just one. Its star product, the Rise, Shine, Moisturise Day Glower, uses a brightening, anti-aging, antioxidant-laden formula, powered by natural active ingredients and free of parabens and colours (of course, it also provides sun protection – a must-have here in Singapore). Korean airless bottle technology also guarantees that the contents, which are formulated in Switzerland and made in Singapore, expire at a much slower rate.
We sat down with Claire at her home a few weeks ago, where we asked her what she’d learned about skincare between selling fish soup and selling her own beauty products. If you’ve ever wanted to know how to maintain a good complexion even after working the graveyard shift at work, read on.